Completed
Awarded
Eternally in Process
Research
Past Lives
La CatalinetaRe-Branding
2024
Alejandra Vargas
State:
We were invited to reimagine the identity of a family-run olive oil project rooted in tradition, care, and generational knowledge. Born from a deep connection to the land and the rhythms of olive cultivation, the brand reflects a legacy shaped by patience, craftsmanship, and respect for natural processes. The oil is conceived not simply as a product, but as an offering: something precious, meant to be shared with those who truly value quality.
The rebranding sought to honor this heritage while giving it a contemporary, refined expression. Our work focused on translating values such as protection, family legacy, effort, and generosity into a visual and narrative language that feels timeless and intimate. The result is an identity that highlights the olive oil as an exclusive elixir: elegant yet grounded, deeply personal, and inseparable from the story of the family and the Andalusian landscape that sustains it.