Completed
Awarded
Eternally in Process
Research
Past Lives
MIMIBranding + Web Design
2024
Carolina Upegui
Alejandra Vargas
Mimi (María Bermudez)
Photography by:John Doe
What happens when a home-cooking project is approached through systems thinking? MIMI adopts this methodology as its conceptual and operational foundation, understanding the kitchen as a network of relationships between techniques, ingredients, domestic rhythms, and sensory experiences. From this perspective, the visual identity is built through interconnected dynamics that articulate coherence, structure, and graphic expression.
MIMI was one of the most meaningful projects of 2024. We were invited to develop the visual identity for the brand, and working with a client who was open to the process, rigorous, and willing to explore without urgency allowed us to achieve authentic and differentiated results. Time, research, and iteration enriched every stage, resulting in a proposal deeply rooted in its core concept. These fragments offer a glimpse into the creative process behind the brand.