PICCOLARennovation and Branding Project
Team:Luisa Brando and Maria Donoso Cortes
With the collaboration of Guillermo Trapiello and
Alejandra VargasClient:
PICCOLA, Fashion Store
Photography by:Imagen Subliminal
PICCOLA is an argentinian fashion brand that opened their first international store in Madrid. The essence of both the sapce as the brand was based on duality between tranquility and playfullness, between basic and daring. While in winter in BA´S it is summer in Madrid,, and both the brand as well as the store wanted to reflect the double and playfull side of PICCOLA.
To enhance the playfullness of the duality betwen the industrail and the artesanal side of the brand we designed a furniture that had that double side as well as the flexibility of playing around the space with the different pieces.